Puro IS A BOUTIQUE B2B VIDEO AD AGENCY
ROATAN ACTIVITIES
BREWING
Macros
STOCK LATINO
PURO is the number one choice for B2B VIDEO
by the smartest in the ocean.
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TAKING BIG CREATIVE SWINGS CAN FEEL SCARY. THAT'S WHY WE HAVE A PROCESS TO KNOCK IT OUT OF THE PARK
1
Learn deeply about the industry. We analyze the competitive landscape — what’s never been talked about?
2
Develop personas because your audience is much more than their professional self. We want to learn what entertains them.
3
We boil everything down into a single core message that creative concepts will tie back to.
4
Come up with the recipe. We pinpoint the three main ingredients we have to include, regardless of which idea we choose to move forward with.
5
Create a concept because fancy camera quality isn’t what gets people to click or buy. What gets them invested is the idea.
6
Build the script, storyboard, and creative treatment. We always make the video on paper before we roll any cameras. Let’s make sure all stakeholders are 100% bought in before filming.
7
Produce the video. We scout locations, cast talent, handle all the logistics, and then bring snacks for the shoot day. Then we’ll handle editing, sound design, color grading, and closed captions for final delivery.
Deep-rooted in Latin America.
From coastlines to peaks to urban streets — this is where I make it happen.
